Why Mamacita Missed the Mark

Tinie Tempah ft WizKid – Mamacita 

I think it’s safe to say that Wiz Kid is the biggest afrobeats star out right now. A lot of global stars such as Drake and Chris Brown have recently reached out to the Nigerian hit-maker. I’m a big afrobeats fan, and I think WizKid is truly talented.

When I heard that he teamed up with Tinie Tempah for a track, I had mixed feelings from the onset. Tinie Tempah does well in the charts, but his music is bland at best. His squeaky voice and generic rhymes make it hard for me like to is music (Pass Out was a banger though). I did not really imagine WizKid and Tinie gelling well musically and I was proven right. WizKid’s hook is solid, but Tinie’s verses are predictable and weak.

Tinie and WizKid’s song is called Mamacita and is obviously Latin influenced from the Spanish title. Personally, as a British Nigerian I was so disappointed by the lack of Naija influence and style. WizKid is one of the biggest Nigerian artists, Tinie Tempah is a huge British-Nigerian artist. It would’ve made this intended summer smash hit more special if you could show the coming together of diasporan and homegrown talent. A song called Omoge littered with some of WizKid’s mother-tongue would have made a lot more sense.

Another thing that caused me to roll my eyes at the video was the absence of dark skin black women. You go all the way to the Caribbean to not only produce a stale summer song, you make sure to avoid all the black women.

It was only a few days ago that Tyga unveiled his ghastly video for his song 1 of 1.The video was set in Jamaica where the local lady was played by a bleach blonde (I know you have white Jamaicans) and the black girls stayed in the background as ass shaking props.

I’m happy that WizKid’s getting the global fame he deserves, but I’m unimpressed with how his talents are being underused. Imagine if One Dance had a full WizKid verse, the track would’ve been amazing. Mamacita gets a no from me, watch the video below and tell me what you think.

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3 thoughts on “Why Mamacita Missed the Mark

  1. Yes! You have completely hit the nail on the head. I was literally just talking to my friend about how unsatisfied I am with all these international collabos and the dilution of Nigerian authenticity that was clearly present in Wizkid’s older music (that we all love!?). My rant to my friend was in relation to that new Wizkid song ft Trey Songz, Chris Brown and French Montana called “Shabba”. I understand that afrobeats can’t appeal to everyone and in breaking international boundaries, the music will change, but I think they’re compromising on quality too much. Shabba is absolutely trash imo but let me know whether you like it.

    I just listened to Mamacita… admittedly it’s better than I was expecting. But I still think that it’s a real shame these artists keep missing huge opportunities to make musical history. Unfortunately, this is the type of sound that is marketable and sells more.. apparently.

    I too am really pleased with Wizkid’s international success though, he definitely has a talent for making bangers.

    Great post btw! xx

    • Thank you so much! I love WizKid and want him to do well, but this song ws such a missed opportunity. I found Shabba very messy, WizKid always does his job but the rest of the song continues to let him down.

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